He/Him · San Diego, CA

AntonioDe Palma

Localization Manager

Senior Localization Manager with 9+ years building and scaling end-to-end programs. Led growth strategies and LQA programs worth $13M in annual operating expenses for over 2 billion users across 45 locales.

Antonio De Palma, Senior Localization Manager with 9+ years of experience scaling global programs for 2 billion users across 45 locales

Currently at

Avetta · Localization Manager

9+

Years Experience

2B+

Users Supported

45

Locales Managed

$13M

Annual Budget

Work History

Career Timeline

9+ years of progressive leadership in localization, internationalization, and language quality programs across tech, gaming, and education.

Avetta

Current Role

Remote

November 2023 – Present

Localization Manager, QA

Full-time
  • Scaled Localization Programs covering collateral content, multimedia projects, and RTL testing per CLDR guidelines.
  • Managed an agile team of 3 QA Analysts and Project Managers — achieving 100% OTD on all global labeling deliverables.
  • Oversaw $1.2M budget across Product, Collateral, and Legal with 99.8% OTD and optimized resource allocation.

Localization Quality Program Manager

Full-time
  • Led creation of a comprehensive LQA program supporting 36+ languages for Avetta's global SaaS platform.
  • Developed scalable i18n/L10n frameworks achieving a 55% median quality improvement across all localized content.
  • Managed vendor partnerships across 3 LSPs, enforcing quality metrics and training external PMs and language specialists.

Freelance Consultant

Remote

February 2023 – November 2023

Localization QA Program Manager

Freelancer
  • Helped two Fortune 500 companies build and scale a completely revised Language QA and Functional QA pipeline.
  • Led complete pipeline overhaul to automate screenshot capture for 36 and 42 locales — reducing E2E TAT by 25% for Functional and Localization Testing reports.

Meta, Inc.

Remote

September 2021 – January 2023

Sr. Localization Manager

Full-time
  • Built and scaled Meta's Language and Testing Quality Programs to support 2 billion users globally, reducing turnaround time by up to 45%.
  • Implemented a Cross-Functional Global Quality Program across 3 teams to measure Localization ROI via aggregated data from tickets, vendor performance, and program metrics.
  • Transitioned linguistic teams from traditional roles to high-functioning strategic program management — creating a team of 11 Program and Language Managers, accelerating international product launches and reducing TAT by 35%.
  • Onboarded and trained vendors for third-party assessments, increasing QA Program coverage from 9 to 45 languages (+400%).

The Pokémon Company International

Bellevue, WA

November 2017 – September 2021

Localization Manager

Full-time
  • Implemented Localization Quality Programs creating the first Localization ROI — transitioning the department from a cost center to a revenue-generating center.
  • Managed a team of 6 Localization Specialists delivering 6M+ words annually at an average quality score of 98% across Pokémon GO, video games, trading cards, TV shows, movies, and global events for 30M+ fans.
  • Implemented automated tracking systems leveraged by Leadership to increase headcount by 50% over 3 years.

Localization Specialist

Full-time
  • Identified major production errors in source and target languages before publishing — saving an estimated $1M in recall budget.
  • Supported Senior members during extended leave with perfect quality score and zero factual errors while still onboarding.

Cuyahoga Community College

Cleveland, OH

September 2015 – October 2017

Language Instructor

Full-time
  • Developed and led International Studies curriculum for 400+ students across four semesters — contributing to a 20% increase in students pursuing international careers.
  • Established a language immersion program increasing student fluency levels by 35% over two semesters.

Kent State University

Kent, OH

September 2015 – December 2015

Instructor of Italian

Full-time
  • Designed advanced international study programs earning special mentions in annual college admission rankings.
  • Developed a mentorship program connecting language students with native speakers — leading to a 30% improvement in oral exam scores.

Apple Inc.

Italy

February 2012 – February 2013

Sales Account

Full-time
  • Exceeded sales targets by 40% in the first year at an Apple Store in Italy — earning recognition for top performance.
Expertise

Skills & Tools

Career Scale

🌍

45+

Locales Supported

👥

2B+

Users Reached

📝

6M+

Words Delivered/Year

98%+

Quality Score

💼

$13M

Budget Managed

📈

400%

QA Coverage Growth

Core Competencies

Localization Quality Assurance (LQA)Internationalization (i18n) FrameworksProgram & Project ManagementVendor Management & LSP PartnershipsTeam Leadership (up to 11 ICs)Budget Management ($13M+ OpEx)Cross-functional CollaborationQuality Metrics & Standards EnforcementROI Tracking & ReportingStakeholder Communication

Technical Proficiency

Localization Testing98%
Functional QA95%
RTL Testing (CLDR)90%
Automated Testing Pipelines85%
TMS / CAT Tools92%
MT / AI Integration88%
Screenshot Automation82%
DTP & PM Tools80%

Products & Platforms

SaaS Platforms
AAA Video Games
Mobile Apps (Pokémon GO)
Trading Cards
TV Shows & Movies
Marketing Collateral
Legal Documentation
Multimedia Content

Language & Localization Scale

45+

Active Locales

36+

Languages Supported (Avetta)

55%

Median Quality Improvement

11

ICs Managed (Meta)

LinkedIn Newsletter

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by Antonio De Palma

AI in Localization Testing

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Academic & Professional

Education & Certifications

🎓
Graduate

M.A. in General Linguistics

Università degli Studi di Napoli

🎓
Undergraduate

B.A. in Modern Literature

Università degli Studi di Napoli

🎓
Research

Advanced Research Workshop in Cognitive Linguistics

Case Western Reserve University

🎓
Certificate

Corpus Linguistics: Method, Analysis, Interpretation

Lancaster University

Professional Certifications

Standardized Testing

GRE

ETS

TOEFL iBT

ETS

Artificial Intelligence

AI Foundations: Neural Networks

LinkedIn Learning

AI Foundations: Machine Learning

LinkedIn Learning

Big Data and Language

Coursera / KAIST

Google Ads & Marketing

How to Create and Optimize Discovery Campaigns

Google

Explore the Value of Discovery Ads

Google

Google Ads Display

Google

AI-Powered Performance Ads

Google

Language & Localization

Semantic Web Training

Professional Training

SDL Post Editing

SDL / RWS